Markup & Margin Calculator
Price products correctly by converting cost, markup, and profit margin.
How to use
Margin is profit ÷ price. Markup is profit ÷ cost. They are not the same percentage.
Formula
Price = Cost / (1 − margin). Markup% = (Price − Cost) / Cost × 100.
Frequently asked questions
Is 30% margin the same as 30% markup?
No. 30% margin on a $40 cost implies a higher selling price than 30% markup.
Do you store the numbers I enter?
Calculations run in your browser. Inputs are not sent to our servers.